How to Start a Cosmetics Reselling Business in Pakistan 2025

Cosmetics and skincare are among the fastest-growing industries in Pakistan. With increasing demand from women, men, and young audiences, reselling cosmetics can be a profitable business idea in 2025.

Why Cosmetics Reselling Works in Pakistan

  • High demand for affordable beauty products.
  • Repeat customers (monthly purchases).

Popular Products to Resell

  • Makeup (lipsticks, foundations, mascaras).
  • Skincare (moisturizers, face serums, sunscreens).
  • Haircare (shampoos, hair oils, styling gels).
  • Fragrances & body sprays.

Where to Source Cosmetics

  • Wholesale markets in Lahore (Shah Alam), Karachi (Tariq Road, Saddar).
  • Direct import from UAE or China.
  • Online suppliers like Daraz wholesale, Alibaba.

Marketing Tips

  • Instagram reels and TikTok product demos.
  • Collaborate with beauty bloggers.
  • Offer combo deals and discounts.

Profit Margin

Average profit ranges from 25% to 50% depending on brand and sourcing.

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